Where the Asians At‽ have the kaupapa of advancing Asian visibility and representation in the Aotearoa music industry.
WTAA‽ was established as a Facebook community group in September 2021 to search for, connect with, and gather insights from Pan-Asian-Kiwi (PAK) musicians in Aotearoa. WTAA‽ evolved into an independent label in February 2022, and is now shaping up to be an artist and label services bureau for PAK artists in Aotearoa.
In July 2022 WTAA‽ provided a platform for PAK artists in Tāmaki Makaurau to showcase their talents at the inaugural ASIAN(SOUND)SCAPES event at Auckland’s Potters Park – featuring 50 acts and over 130 PAK artists over the two day busking extravaganza.

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